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Agency and MSP Playbook for Free Uptime Monitoring

2 min read
February 17, 2025
Morten PradsgaardBy Morten Pradsgaard

Run client uptime monitoring without paying per site. exit1.dev gives agencies and MSPs unlimited monitors, reports, and alerts for free.

Free Uptime Monitor

Unlimited monitors, 1-minute checks, and the blunt breakdown of why the legacy tools feel slow. See the feature deep dive and migration checklist.

Analytics & Reports

Turn uptime data into SLAs, client reports, and long-term performance trends without bolting on another BI tool.

Smart Alerting

Ship webhook and email alerts that your team actually respects. Integrate PagerDuty, Opsgenie, Slack, or Discord without paying a premium.

Agency and MSP Playbook for Free Uptime Monitoring

Billing clients for uptime and then paying another vendor for “premium” monitoring is backwards. exit1.dev lets agencies and MSPs protect every client site, API, and landing page for free. Here’s how to run it like a pro.

Step 1: Tag everything by client

Create monitors for each client’s sites and APIs. Use tags (e.g., client-acme, client-zenith) so analytics and reports segment cleanly. You can share exports without redacting other clients’ data.

Step 2: Standardize the monitor set

For every new client:

  • Homepage and key landing pages.
  • Checkout, booking, or lead forms.
  • API endpoints that power mobile apps.
  • SSL and domain expiry.
  • Cron or worker heartbeats if you manage backend jobs.

Build a template checklist and clone it per client. Unlimited monitors mean you don’t have to ration coverage.

Step 3: Route alerts by responsibility

Keep marketing alerts lightweight (email, Slack). Push production outages to PagerDuty or Opsgenie through webhooks. exit1.dev lets you configure both per monitor.

Step 4: Share proof of reliability

Export uptime analytics monthly and drop them into your client reports. Include incident notes from your ticketing system. Clients love seeing that you caught issues before they escalated.

Step 5: Automate onboarding

Use the exit1.dev API to spin up monitors when you sign a new client. Feed the monitor IDs back into your CRM or project tracker so everyone knows coverage is live.

Step 6: Monetize the value

You’re providing 24/7 coverage. Bake it into your retainers. The tooling cost is zero, which means every bit of value flows to your margin.

Extra benefits

  • Privacy-first monitoring keeps you compliant with GDPR-heavy clients.
  • Unlimited history makes audits and postmortems painless.
  • Global probes let you reassure international clients their sites load everywhere.

FAQs

Can I give clients access?

Yes. Invite them as read-only users or share exports. You choose the visibility.

How do I handle hundreds of monitors?

Use tags, sensible naming, and the API. You can bulk update intervals, alerts, and headers whenever needed.

Do you throttle API usage?

The free tier gives you 1,000 API requests per hour per key. Plenty for onboarding and reporting.

What about white-labeling?

Export the data and present it however you want—your branding, your decks. exit1.dev just feeds you the truth.

Morten Pradsgaard is the founder of exit1.dev — the free uptime monitor for people who actually ship. He writes no-bullshit guides on monitoring, reliability, and building software that doesn't crumble under pressure.